During the 2022 Dragon Boat Festival, a Chinese and English video themed with Chinese festival was released. The video used vivid images and descriptions to share the customs of the Dragon Boat Festival with people at home and abroad.
On September 26th, the 2022 4th "My China Story" International Short Video Competition Award Ceremony was held. At the Ceremony, the short video featuring the Dragon Boat Festival, created by the WhereZhengzhou Studio of the Zhengzhou Media Group and guided by the Publicity Department of Zhengzhou Municipality, was presented with the Outstanding Award.
The "My China Story" International Short Video Competition was first launched in September 2018. Held annually, it aims to create an authoritative brand of "Foreigners' Recording of China". It serves as an open platform to promote exchanges among people from all over the world, showing foreigners' unique perspectives as they perceive and record their experiences in China.
In 2022, the Competition received 65,000 short videos submitted and more than 100 million views. Nearly 4,000 of the videos met the precise requirements of the Competition. The videos came from more than 70 countries, including the United States, Brazil, Finland, the United Kingdom, Russia, Germany, France, Italy, Spain, Poland, Japan, Myanmar, Saudi Arabia, and other countries. Among all these works, the video about the Dragon Boat Festival from Zhengzhou in Henan was highly praised by the organizing committee, and became a winner of the Outstanding Award.
Behind every success is hard effort. In 2022, WhereZhengzhou, a city outreach brand of Zhengzhou, has invested a lot in running the video series "Foreigners in Zhengzhou" about Chinese festivals. The video series introduces the Spring Festival, the Lantern Festival, the Qixi Festival and the Dragon Boat Festival. In the video introducing the Dragon Boat Festival, Rim, a Moroccan woman, takes us on a tour of the city and explains the festival traditions, such as rowing dragon boats, making rice dumplings, hanging mugwort, and making sachets.
Under the video, netizens from all over the world left their comments. "The Dragon Boat Festival is the first Chinese traditional festival to be recognized as "a world intangible cultural heritage". Let's enjoy this festival together!"
Lasting for 3 minutes and 50 seconds, the video explores the great cultural legacy, amazing cityscape and intriguing folk customs, drawing interest from thousands of people and millions of views. It offers an opportunity for people to visit Zhengzhou online, feel the charm of the city and learn more about China's story.