喜讯!WhereZhengzhou got the prize

2022-09-27 来源:WhereZhengzhou 微信公众号 分享到:

During the 2022 Dragon Boat Festival, a Chinese and English video themed with Chinese festival was released. The video used vivid images and descriptions to share the customs of the Dragon Boat Festival with people at home and abroad. 

今年端午节,以郑州“中国节”为主题的《一叶粽子香,日子到端阳》中英文短视频宣传片曾刷爆朋友圈,它以精美的画面、浓厚的文化气息,伴随着缕缕粽香,让特色十足的“郑州味道”香飘海内外。

On September 26th, the 2022 4th "My China Story" International Short Video Competition Award Ceremony was held. At the Ceremony, the short video featuring the Dragon Boat Festival, created by the WhereZhengzhou Studio of the Zhengzhou Media Group and guided by the Publicity Department of Zhengzhou Municipality, was presented with the Outstanding Award.

9月26日,2022年第四届“第三只眼看中国”国际短视频大赛颁奖典礼举行,由郑州市委宣传部指导,郑州报业集团WhereZhengzhou工作室创作的短视频《一叶粽子香,日子到端阳》获得优秀作品奖。

The "My China Story" International Short Video Competition was first launched in September 2018. Held annually, it aims to create an authoritative brand of "Foreigners' Recording of China". It serves as an open platform to promote exchanges among people from all over the world, showing foreigners' unique perspectives as they perceive and record their experiences in China.

“第三只眼看中国”国际短视频大赛于2018年9月正式启动,每年一届,旨在建设最权威的“老外拍中国”活动品牌,搭建开放的全球创作者交流平台,展示外国人观察中国的独特视角,记录外国人行走中国的精彩历程。

In 2022, the Competition received 65,000 short videos submitted and more than 100 million views. Nearly 4,000 of the videos met the precise requirements of the Competition. The videos came from more than 70 countries, including the United States, Brazil, Finland, the United Kingdom, Russia, Germany, France, Italy, Spain, Poland, Japan, Myanmar, Saudi Arabia, and other countries. Among all these works, the video about the Dragon Boat Festival from Zhengzhou in Henan was highly praised by the organizing committee, and became a winner of the Outstanding Award.

本届大赛共征集到各类短视频65000部,投稿总播放量超过1亿,完全契合大赛主题与要求的短视频作品近4000部,作品覆盖美国、巴西、芬兰、英国、俄罗斯、德国、法国、意大利、西班牙、波兰、日本、缅甸、沙特等全球五大洲70多个国家。在颁奖台上,来自河南郑州的《一叶粽子香,日子到端阳》获得大赛组委会的高度赞誉,喜捧优秀作品奖。

Behind every success is hard effort. In 2022, WhereZhengzhou, a city outreach brand of Zhengzhou, has invested a lot in running the video series "Foreigners in Zhengzhou" about Chinese festivals. The video series introduces the Spring Festival, the Lantern Festival, the Qixi Festival and the Dragon Boat Festival. In the video introducing the Dragon Boat Festival, Rim, a Moroccan woman, takes us on a tour of the city and explains the festival traditions, such as rowing dragon boats, making rice dumplings, hanging mugwort, and making sachets.

硕果的背后,是辛勤的耕耘。2022年,郑州城市外宣品牌“WhereZhengzhou”不断发力,连续推出精品佳作,以郑州“中国节”为主题,“老外带你看郑州”系列正式与公众见面。“你好,春节!”“郑州老外闹元宵”“浪漫七夕节”“舌尖上的中秋节”短视频作品相继亮相,其中一组中英文短视频作品——《一叶粽子香,日子到端阳》的民俗体验活动,在中国农历五月初五端午节来临之际登场。镜头中,来自摩洛哥的小姐姐Rim带大家领略郑州美景,感受郑州的端午习俗:划龙舟、包粽子、插艾草、制香囊……为端午佳节增添了浓郁芳香,更为世界各地的人们送去安康祝福。

Under the video, netizens from all over the world left their comments. "The Dragon Boat Festival is the first Chinese traditional festival to be recognized as "a world intangible cultural heritage". Let's enjoy this festival together!"

“中国端午节是中国首个入选世界‘非遗’的传统节日,一起来过个传统佳节吧!”看过短视频,全球各地网友纷纷留言。


Lasting for 3 minutes and 50 seconds, the video explores the great cultural legacy, amazing cityscape and intriguing folk customs, drawing interest from thousands of people and millions of views. It offers an opportunity for people to visit Zhengzhou online, feel the charm of the city and learn more about China's story.

这部时长3分50秒的郑州外宣中英文短视频宣传片,以高度浓缩的唯美画面,汲取博大深邃的端午文化,现场生动有趣的民俗体验,吸引了千万人的眼球,全网点击量达数千万,带领海内外游客再次“云游郑州”,感受独具特色的“郑州味道”,讲述了多姿多彩的“中国故事”。


分享到: 编辑:李怡萍 统筹:苏瑜